• Light and gentle powder
• Blended with real cotton
• Mildness formula is specially designed for newborn baby’s delicate skin

A baby�s skin is delicate, up to 3 times thinner and loses moisture 2 times faster than adult skin. Therefore, extra care should be taken to ensure to keep your baby�s skin from dryness. Johnson’s Cottontouch Powder is specially designed for newborn babies� sensitive skin. Its clinically proven mildness and fast-absorbing formula locks in two times more moisture to protects delicate newborn skin from dryness from day one.This gentle powder leaves your baby�s skin feeling comfortable and supports a bond between you and your baby.

• Absorbs two times more moisture to protect newborn skin
• Free from parabens and dyes
• Contains naturally-derived corn starch
• Ultralight airy formula
• Hypoallergenic
• Paediatrician and dermatologist-tested

• Shake powder directly into your hand, away from the face, before smoothing onto baby’s skin.