• To remove dirt and oil from the surface of the hair fibres and the scalp
• To make your hair look longer and sleeker for up to 72H
• Enriched with nigella sativa oil and micro keratin
• Specially formulated for the dry, frizzy hair
• Promotes a shiny, silky, straight hair
• Ultimate anti-frizz protection for 72H
• Suitable even for curly and tangled hair

Loreal Paris Elvive Keratin Straight 72H Sleek Shampoo For Unmanageable & Frizzy hair gives your hair the best of oil nourishment along with long and silky hair. Loreal Paris Elvive Keratin Straight Shampoo cleanses scalp and hair by removing unwanted sebum, dandruff, environmental dust, and residues of hair care products. The formula is enriched with black cumin oil and micro keratin. Black cumin seed oil can potentially support the growth of natural hair as well as impart restorative properties for damaged hair. It can add shine and strength to the hair fibers. Black cumin seed oil can also help smooth, add shine, and potentially help improve damaged hair. Micro Keratin repairs and restores the keratin to the cuticle (outside) and cortex (inside) and does not change the molecular structure of the hair. The results are smooth shiny frizz free hair which makes it easy to maintain. Keratin also smooths the cells that overlap to form hair strands, which means more manageable hair that is glossy, healthy and less frizz. Keratin can also reduce the look of split ends by temporarily bonding the hair back together. Loreal Paris Elvive Keratin Straight 72H Sleek Shampoo is a fortified cream formula that revives the strength of your hair and helps them grow longer.

• Keeps our hair follicles clean and our scalps fresh
• Effectively cleanses the hair and scalp providing a fresh feeling
• Regular use makes hair straight, shiny, and frizz-free
• Helps to rejuvenate dry and lifeless hair
• Makes the hair resistant to damage and leaves it looking smoother and shinier
• Gives hair a naturally straight, soft and shiny look and feel
• Leaves the hair straight for up to 72 hours without frizz
• Polishes the surface of the hair and makes it smoother

• Brush your hair before bath. It helps to untangle hair for easy removal of oil, sweat, dirt or styling products. Wet your hair thoroughly with water. Shampoos are only effective when it lathers fully. A thorough rinse with water will help the lathering process.
• Spread an adequate amount of Loreal Paris Elvive Keratin Straight 72H Sleek Shampoo on your palms, then spread it evenly through your hair and let it soak. Work your way to the scalp. Once there is enough lather, massage your scalp with the tip of your fingers. Squeeze and remove excessive lather, before rinsing every strand of hair thoroughly. Rinse thoroughly